Marketing, it’s not that technical... right? Wrong. Eric Kokonas from SOPHOS is here to school Bob in how many technical fields need marketing, specifically cybersecurity. We all know that IT’s an infinite game that’s changing every day. There’s always going to be new bad guys hacking the mainframe, new types of malware invading your infrastructure and cybersecurity gurus protecting us from all the bad things out there. How can we continually market this never-ending loop? Bonus game: How many acronyms do Bob and Eric use? Comment below for a special prize if you get it right!